Videos are one of the most popular and effective ways to market your business in 2022.
Whether you have a small business or are a large corporation, there are several ways to make the most of your video marketing strategy.
In this article, we’ll give you some practical tips to help you create an efficient strategy.
We will discover together:
Having the right action strategy is the winner key for any business category and in any field. it’s all about the goals you want to archive and the path you want to take to get there.
Very often, however, the problem lies at the foundation because many companies, large or small, do not even know where to start to structure a video marketing strategy ending up worsening their position by uploading random content, without a specific cadence and organized spending maybe a lot of money in advertising without converting a single customer because of a disorganized and confused strategy.
So let’s start by understanding the most important thing: what your video objectives are.
1) DO YOU WANT TO INCREASE YOUR BRAND AWARENESS?
If you want to start from this goal you have to focus on the type of audience you want to address and expand your pool of new users as much as possible. Try to reach their screens to let them know about your company and show them what your strengths are.
2) DO YOU WANT TO ENGAGE YOUR AUDIENCE MORE?
If this is your goal, you’re in the second part of your marketing funnel because at this point what you’re interested in is engaging your audience with relevant content and solution that can solve or improve the problem they’re facing. Give them a reason to choose you over your competition because at this stage your audience will already be comparing different solutions by watching videos, reviews, and articles about the topic they’re looking for.
3) DO YOU WANT YOUR CUSTOMERS TO CONVERT AND MAKE A DECISION?
In this last objective it is important to provide your audience with impressive content that will remain in their memory, perhaps involve them with interviews with some of your most satisfied customers or offer examples of some case studies that you can analyze together, this content is not to be underestimated because it can convince your audience to take action.
It is important in this last phase to be empathetic with your audience, make them understand that you know how they feel, try to understand their uncertainties, and help them take action to make a choice. ( very often people just need a little push to go from potential customers to actual customers). Insert a call to action in your video and lead them to the sale of your product/service.
Nowadays, there are so many platforms that allow you to upload your video, the service are many and the benefits too, but for your video marketing strategy is important to always keep in mind what your ultimate goal is and how to get there in the easiest and most efficient way.
When trying to choose a video hosting platform for your business, there are many things you need to consider. If you haven’t read it yet, I highly recommended you take a look at one of our articles where I go more in deep and go through point by point all the important features to check before choosing the right platform to upload your video content.
Anyway, it’s very important to keep in mind that a hosting platform must have as the main purpose that of “video caching”, in other words, it must be able to give you the possibility to upload your contents and store them on the internet in this way, you will be able to upload your high-quality videos without running the risk to suffer delays in uploading them due to server delays, which is not guaranteed if you decide to upload your videos on your server, (this is because the video content is usually much heavier than the text content or images and this could put a strain on your server that may not be able to withstand the load).
And this is also the main reason why so many people rely on professional video hosting platforms and very often for a fee and is also for this reason you should take in consideration this option for your video marketing strategy.
Here we get into another delicate aspect: Is it better to choose free or paid platforms?
Both options have their pros and cons. We can say in a general way that free video hosting platforms are good for those who don’t have to worry about protecting their videos and are not afraid of them getting into the “wrong hands” or for those who don’t mind circulating their content around, reaching people who shouldn’t have access to it or who are not in the chosen target audience.
In addition, many free platforms don’t give full access to the analysis of your video, therefore, you will not be able to better understand what is the behavior of your audience and how to improve, through a thorough analysis of the data what content to upload and what audience to target, moreover, using some free platforms you run the risk of being “victims” of annoying advertising that will invade your video thus running the risk of losing your audience because of there advertising campaigns, will abandon the display of your video.
1) Use the right lighting: Lighting makes a huge difference in the quality of your video and is what makes the difference between a professional and an amateur video, so make it one of your top priorities.
Sunshine and natural light are some of the best light sources for videos. (A little trick: shoot in the morning or evening, when the light is softer because midday light being stronger and coming from a higher point in the sky can cast harsh shadows on you and your subjects, while morning and evening light being softer does not create these annoying shadows).
2) Use the right background for your shoot: Nothing looks less professional than a messy or distracting background such as the background of a messy room or one full of objects if you can, use a solid color background.
3) Add text and call to action in your videos: This will not only make your video look more professional, but it will also help you make your audience take a certain action, it could be a call to action to subscribe to your channel or to invite them to buy a certain product.
4) Clean up any background noise and use noise cancellation: (Audio quality is more important than even the quality of your video, garbled and indistinct audio is usually a good reason to quit playing a video). Also if you can, cut out pauses and silences within your video.
5) Shoot from a variety of angles: This is a simple and effective way to add visual interest to your videos. This is an especially useful technique if you are doing a product demo or tutorial.
There is not faster and more powerful way than this to increase your popularity or that of your product in “no time”, unfortunately, it’s not so easy to make a video go viral on the web because in this case there are many factors that influence the result and that can make your video viral or not.
But even in this case, you can follow a series of best practices that can help you in this endeavor.
Here is a list of some of the “best things to do” to make your video go viral:
Try to vary and publish your video on all your owned channels. This is another important aspect to keep in mind in your video marketing strategy and is probably the easiest way to distribute your content and get interesting results right away.
Website/ Blog
Whether it’s a simple website or an e-commerce store put your video on as many pages as possible, this will not only help you bring more visitors to your site, and engage them more but most importantly it will help you not to be ignored and have your video fall into oblivion. In addition, if you want to facilitate the process of uploading your videos and you use a WordPress site we recommend you to install our plugin CF Power Tools not only because it is a great plugin with a simple interface but because it is the best and most efficient way to integrate your videos from Cloudflare Stream and not only on your WordPress site in a few simple clicks.
Embed your video in your newsletters, or in your promotional emails. In this way, you can reach customers who have already interacted with you or your brand in a more engaging way.
Social Media – SEO
Whether Facebook, Tiktok, Instagram, Google, etc. … For almost every answer and every sentence people will type in the search bar the results will always give you featured video results and this is because algorithms prioritize video content over others, so be sure to promote your video on all your social channels to increase views, interactions with your video and consequently possible conversions.
CONCLUSION
As we mentioned in our post, the best way to make the most of your video marketing strategy is to create top-notch content. This means that you’re able to deliver video content that is more relevant to your audience and has the ability to drive more sales. Your content also needs to be unique and put a new spin on the topics that your viewers are already talking about. This is the only way that you’ll be able to stand out from the crowd and leave an impression on your viewers.
We hope you enjoyed our article about some of the best tips to create the perfect video marketing strategy. We hope that you can use these tips to make the most of your video marketing strategy in 2022. If you have any further questions about how to make the most of your video marketing strategy, please feel free to contact us anytime at CF Power Tools. We are always happy to help with your marketing or social media needs.
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